Adtoox technical specification for commercials delivered as files

Europe

Media format: TV/Online - Standard definition SD

File format: Broadcast format (m2v & wav)

Content

  1. Layout
  2. File format
  3. Video
  4. Audio
  5. Quality
  6. Metadata
  7. Length of commercials

1. Layout

Austria, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, Norway, Pan Europe, Poland, Sweden, Switzerland

Each commercial shall include a top of 10 seconds and a tail of 20 seconds.

The top shall be formatted as follows:
  • 7 seconds of identifier* (175 frames)
  • 3 seconds of black and silence (75 frames)
The tail shall be formatted as follows:
  • 20 seconds of black and silence (500 frames)
The delivered commercial will therefore have the following format:
Identifier* Black/silence Commercial Black/silence
7 seconds (175 frames) 3 seconds (75 frames) Length varies with commercial length 20 seconds (500 frames)

The Broadcaster has no obligation to view or act on any information provided in the commercial identifier* and identify media solely by the Adtoox metadata, Copy Code.

All and any Adtoox metadata supersedes information in the identifier*.

* Identifier information:

  • Copy Code
  • Advertiser
  • Brand
  • Title
  • Length (i.e. the commercial length in seconds, excluding identifier and black frames prior and post the commercial)

Italy, Spain

The commercial shall start on the first frame and end on the last frame. No colourbars, clock/identifier and/or black sequence needed prior or post the commercial.

2. File format

The files delivered can only contain a single commercial uniquely identifiable via Copy Code.

The files to be delivered, hereafter called essence files, are the files that contain:

The delivered commercial will therefore consist of two separate files: one for video and one for audio.

Video file format

General
File format MPEG-2 video elementary stream (ES) (.m2v file)
Profile and level 4:2:2Profile@MainLevel (422P@ML)
Chroma format 4:2:2
GOP structure I-frames only (GOP size (N) = 1, M = 1)
Sequence header On each GOP
First GOP Closed
Timecode Starting at 00:00:00:00 and increasing continuously

Austria, Germany, Pan Europe, Switzerland - TV (German R128), TV (Italian)
Bitrate 50 Mbit/s constant bitrate (CBR)

Denmark
Bitrate 30 Mbit/s constant bitrate (CBR)

Estonia, Latvia - TV/Online - SD 16:9, Lithuania
Bitrate 30 Mbit/s constant bitrate (CBR)

Finland
Bitrate 30 Mbit/s constant bitrate (CBR)

France, Switzerland - TV (French R128)
Bitrate 50 Mbit/s constant bitrate (CBR)

Italy - TV/Online (secondi esatti) - SD 4:3
Bitrate 50 Mbit/s constant bitrate (CBR)

Italy - TV/Online (secondi inesatti), TV/Online (secondi esatti) - SD 16:9
Bitrate 50 Mbit/s constant bitrate (CBR)

Italy - TV/Online C.C.S.
Bitrate 50 Mbit/s constant bitrate (CBR)

Italy - M-ContentHub
Bitrate 50 Mbit/s constant bitrate (CBR)

Latvia - TV/Online - SD 4:3
Bitrate 30 Mbit/s constant bitrate (CBR)

Norway
Bitrate 30 Mbit/s constant bitrate (CBR)

Poland
Bitrate 50 Mbit/s constant bitrate (CBR)

Spain
Bitrate 50 Mbit/s constant bitrate (CBR)

Sweden
Bitrate 30 Mbit/s constant bitrate (CBR)

Switzerland - TV (German R68), TV (Italian), TV (French R68)
Bitrate 50 Mbit/s constant bitrate (CBR)

Audio file format

File format WAVE (RIFF) (.wav file)
Codec Uncompressed linear PCM, little endian
Sample size 24 bit

3. Video

General
Definition Standard definition (SD)
Frame size 720x576, all pixels containing active video (full-frame)
Frame rate 25 frames per second
Colourimetry ITU-R Recommendation BT.601-7

Austria, Germany, Pan Europe, Switzerland - TV (German R128), TV (Italian)
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Denmark
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced
Levels Shall follow EBU Technical Recommendation R103-2000:
Luma component level limits: -1 – 103%
RGB component level limits: -5 – 105%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Estonia, Latvia - TV/Online - SD 16:9, Lithuania
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced
Levels Shall follow EBU Technical Recommendation R103-2000:
Luma component level limits: -1 – 103%
RGB component level limits: -5 – 105%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Finland
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced
Levels Shall follow EBU Technical Recommendation R103-2000:
Luma component level limits: -1 – 103%
RGB component level limits: -5 – 105%
0-100% corresponds to 0-700 mV and 16-235 decimal.

France, Switzerland - TV (French R128)
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Italy - TV/Online (secondi esatti) - SD 4:3
Aspect ratio 4:3, non-square pixels
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Italy - TV/Online (secondi inesatti), TV/Online (secondi esatti) - SD 16:9
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Italy - TV/Online C.C.S.
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Italy - M-ContentHub
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Latvia - TV/Online - SD 4:3
Aspect ratio 4:3, non-square pixels
Scan mode Interlaced
Levels Shall follow EBU Technical Recommendation R103-2000:
Luma component level limits: -1 – 103%
RGB component level limits: -5 – 105%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Norway
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced
Levels Shall follow EBU Technical Recommendation R103-2000:
Luma component level limits: -1 – 103%
RGB component level limits: -5 – 105%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Poland
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Spain
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Sweden
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced
Levels Shall follow EBU Technical Recommendation R103-2000:
Luma component level limits: -1 – 103%
RGB component level limits: -5 – 105%
0-100% corresponds to 0-700 mV and 16-235 decimal.

Switzerland - TV (German R68), TV (Italian), TV (French R68)
Aspect ratio 16:9, full height anamorphic (FHA)
Scan mode Interlaced, top field first
Levels Shall follow ITU-R Recommendation BT.601-7:
Luma component level limits: 0 – 100%
RGB component level limits: 0 – 100%
0-100% corresponds to 0-700 mV and 16-235 decimal.

No letterbox effects, i.e. horizontal lines containing black above and/or below picture content, are allowed.
No pillarbox effects, i.e. vertical lines containing black left and/or right of picture content, are allowed.
The video shall comply with Ofcom Guidance Note for Licensees on Flashing Images and Regular Patterns in Television (Ofcom Code December 2009). This applies primarily to broadcasters that broadcast from UK and thus fall under Ofcom / BCAP.
Different broadcasters may handle the above requirements differently. For more information on how these rules are applied by each broadcaster, please contact the broadcaster’s sales department.

4. Audio

Format Mono-compatible stereo
Audio channel 1 Stereo left track
Audio channel 2 Stereo right track
Sample rate 48 kHz

Dual mono (identical stereo channels) is only accepted after prior agreement with the Broadcaster's sales department.

The audio shall be in lip sync with the picture content.

Audio levels

Austria, Germany, Pan Europe, Switzerland - TV (German R128), TV (Italian)
Maximum true peak -3.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS
Maximum short-term loudness (S): -20.0 LUFS
Maximum momentary loudness (M): -15.0 LUFS
Maximum loudness range (LRA): 20.0 LU
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Denmark
Maximum PPM peak +4.0 dBu (-14.0 dBFS)
Maximum sample peak -7.0 dBFS
Leq(A) loudness Should be within the range of -22.0 to -17.5 dBFS
PPM: Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale (see level diagram below)
Leq(A) loudness: A-frequency-weighted loudness equivalent (IEC 60804) measured according to Dolby LM100 in short mode, digital input

Estonia, Latvia - TV/Online - SD 16:9, Lithuania
Maximum PPM peak +6.0 dBu (-12 dBFS)
Maximum true peak -1.0 dBTP
R128 loudness Adtoox quality assurance warns if integrated loudness (I) goes below -22.0 LUFS
PPM: Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale (see level diagram below)
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Finland
Maximum true peak -3.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS ± 1.0 LU
Maximum short-term loudness (S): Not applicable
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011
If a Broadcaster requires an integrated loudness (I) level not exeeding -23.0 LUFS and the audio exceeds this level, Adtoox will adjust the volume to -23.0 LUFS for that Broadcaster

France, Switzerland - TV (French R128)
Maximum true peak -3.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS
Maximum short-term loudness (S): -20.0 LUFS
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Italy - TV/Online (secondi esatti) - SD 4:3
Maximum true peak -2.0 dBTP
AGCOM/R128 loudness
Long-term loudness: -24.0 LKFS
Maximum short-term loudness (S): -21.0 LUFS
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
AGCOM loudness: AGCOM 219/09/CSP - 05/01/2010 and next modifications
R128 loudness: EBU Technical Recommendation R128-2011

Italy - TV/Online (secondi inesatti), TV/Online (secondi esatti) - SD 16:9
Maximum true peak -2.0 dBTP
AGCOM/R128 loudness
Long-term loudness: -24.0 LKFS
Maximum short-term loudness (S): -21.0 LUFS
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
AGCOM loudness: AGCOM 219/09/CSP - 05/01/2010 and next modifications
R128 loudness: EBU Technical Recommendation R128-2011

Italy - TV/Online C.C.S.
Maximum true peak -2.0 dBTP
AGCOM/R128 loudness
Long-term loudness: -24.0 LKFS
Maximum short-term loudness (S): Not applicable
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
AGCOM loudness: AGCOM 219/09/CSP - 05/01/2010 and next modifications
R128 loudness: EBU Technical Recommendation R128-2011

Italy - M-ContentHub
Maximum true peak -1.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS
Maximum short-term loudness (S): Not applicable
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Latvia - TV/Online - SD 4:3
Maximum PPM peak +6.0 dBu (-12 dBFS)
Maximum true peak -1.0 dBTP
R128 loudness Adtoox quality assurance warns if integrated loudness (I) goes below -22.0 LUFS
PPM: Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale (see level diagram below)
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Norway
Maximum true peak -1.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS
Maximum short-term loudness (S): -18.0 LUFS
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Poland
Maximum PPM peak +8.0 dBu (-10 dBFS)
Maximum true peak -1.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS ± 1.0 LU
Maximum short-term loudness (S): Not applicable
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
PPM: Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale (see level diagram below)
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011
If a Broadcaster requires an integrated loudness (I) level not exeeding -23.0 LUFS and the audio exceeds this level, Adtoox will adjust the volume to -23.0 LUFS for that Broadcaster

Spain
Maximum PPM peak +9.0 dBu (-9 dBFS)
Maximum true peak -1.0 dBTP
R128 loudness Adtoox quality assurance warns if integrated loudness (I) goes below -17.0 LUFS
PPM: Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale (see level diagram below)
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Sweden
Maximum true peak -1.0 dBTP
R128 loudness
Integrated loudness (I): -23.0 LUFS
Maximum short-term loudness (S): Not applicable
Maximum momentary loudness (M): Not applicable
Maximum loudness range (LRA): Not applicable
True peak: ITU-R Recommendation BS.1770-3
R128 loudness: EBU Technical Recommendation R128-2011

Switzerland - TV (German R68), TV (Italian), TV (French R68)
Maximum PPM peak +9.0 dBu (-9 dBFS)
Maximum true peak -1.0 dBTP
BS.1770-3 loudness Adtoox quality assurance warns if loudness goes below -20.0 LKFS
PPM: Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale (see level diagram below)
True peak: ITU-R Recommendation BS.1770-3
BS.1770-3 loudness: ITU-R Recommendation BS.1770-3

The Broadcaster reserves the right to change the commercial's audio level to match it to other programme material.

Level diagram

0 dBu voltage level = 0.775 V RMS sine wave

5. Quality

The technical quality of the commercials delivered shall be equivalent to a high professional standard.

Commercials delivered that do not comply with a high technical standard will not be approved for broadcast. The Broadcaster has the full right to reject material.

The Adtoox platform is expected to reject files for the most common error conditions before they get distributed to the Broadcasters.

6. Metadata

Metadata for the essence files will be present in the Adtoox system before delivery. Metadata provided via the Adtoox system supersedes any information given in the essence files.

7. Length of commercials

Commercials of 10, 15, 20, 25, 30, 40, 50, 60 second length is standard. Shorter commercials than 10 seconds and longer commercials than 60 seconds are only accepted after prior agreement with the Broadcaster's sales department.